Under the VUCA era, how do companies have "vision" decisions?

Users first become the logical starting point of business operations

In the traditional industrial era, due to technical and cost, in addition to the minority of high-end custom brands can realize user demand, "user-supreme" is ideal for most companies, more like an ideal Laboratory values.

In digital commercial age, Internet, 5G, cloud computing, artificial technology, etc. On this basis, the ability to optimize the service capacity by continuous operation. "User-on" has become the logical starting point of all enterprises, and the rear ended R & D, production, transportation, retail, organization and other competitions are reflected.

Over the past two decades, the Internet of the Internet, the connection between people, people, people and information has formed a huge network covering the human life workfrup, created new business civilization, precipitating massive data . In the next 20 years, massive data will bring a greater subversive change to the entire business and society along this network.

The data has become a new production element, which has become a strategic resource that achieves high quality development must rely on high-quality development, and digital transformation has become a must option in all walks of life. During this process, data is important, but more important is insights and analysis.

Throughout the history of China’s insightural and analyzing industry, the data is scarce in the early 1990s, and the data is scarce. We are worried that there is not enough data. Today, the amount of data is no longer a problem, how is the key use: How to do deeper insights based on data? How to make decisions based on insight How to finally land the decision? How to set up experience precipitation as a replicable methodology?

These issues not only do not have too many ready-made experience, but also varies from industry. As the data is also like oil and coal, it needs to be refined to play a greater value. At present, in the development of the industry, it is also facing some challenges:

1, insight distortion, loss:Sometimes there will be some confusion, such as the insight analysis conclusions of multiple data institutions, let users have no decision. The difference in insights is that the source of research is not uniform, and some are not unified because the statistical caliber is not unified. These problems have led to the final insights, often lack rigorous and objective, and difficult to help scientific accurate decisions.

2. Analyze the supply and demand of talents:Each industry is thirsty to professional data analysts, giving birth to a large number of talent needs, but there is currently a contradiction between supply and demolition. In the demand side, the potential stocks that wanted to enter the market on the market, suffering from the quality of teaching content and practical opportunities. In the supply, senior analysts on the workplace lack a platform and opportunity to show their strength and vocal.

Digital economy is booming, seizing opportunities need consensus to win

On Thursday, I participated in the "Vision 2021 Research Alliance Summit" held by the people’s data and the huge number of engines, which announced the establishment of the "Counting Research Alliance", and the alliance will jointly research institutions and industry experts and integrate quality insights. Analyze the service resources, establish a data common language, create insight into the topic, create a multi-solution, and contribute to more business cooperation.

During the meeting, many institutions, analysts, brands, media representatives, etc., together, together, together from different perspectives and dimensions, explore the value and significance of "vision" under the VUCA era, and how companies have "far" Decision. Not long before the summit, I have been visiting the 8 industry leaders and preliminary discussion with them on the above issues.

1, huge imagination of digital economy

As the "Big Data National Team", Zheng Guangkui mentioned in the summit: "The establishment of the Alliance has stood in the mainstream trend of social and economic, and the data is becoming the basic strategic resources and revolutionary key elements. The new driver of business decision-making, new content of commodity service trade, new means of social governance, bringing new value added, and the alliance will bring long-term value for industry. "

At the same time, the Zheng Guangkui Manager will also mention a very important macro number:"In 2020, my country’s digital industrialization has reached 7.5 trillion yuan, accounting for 19.1% of digital economic proportion. It is predicted that 65% of my country GDP will be related to data in 2022."

According to the "China Digital Economic Development White Paper" authority issued in April this April this year, the China Digital Economic Scale is up to 39.2 trillion, accounting for 38.6% GDP. Future Digital Economy will be the main contribution of increment and half-Wanjiang Mountain, which will account for a very important location in China.

In the process of helping the high quality development of all walks of life,Alliance members will also adhere to the original intention of "Big Data to Civilized People". By helping more ordinary people, more industries have enjoyed digital and beautiful life and development dividends to achieve their business value and social value.

Ms. Wang Yu, President of Kaid Group, Global President Wang, believes that data-oriented innovation and sustainable development, not only important to enterprises, but also social development is also crucial.Whether it is impatched domestic demand, or rural revitalization, it is fundamental to people’s insights."Consumer’s attitude management has given us some very clear instructions. Our companies must innovate, to transform (to meet these needs). The more important value of calculation alliance is how to create better through analysis and insight into data. Enterprise value and social value. "

Unilever (China) Data and Digital Marketing Vice President Fangjun believesDigital development has great influence on the entity industry. The real way is still based on consumption upgrade, environmental protection and other trends to innovate, create value increments."How to see the direction of our technological innovation through consumer trends, how to use these trends to continue to innovate, this is the opportunity of our entity industry."

2, consensus, win-win, symbiosis can achieve real long-termism

Under such a large-scale economic change, there is no industry and enterprises to be in addition to the exception, and they are even. Data explosion age, each company has survived in a digital complex environment, facing how this living environment can better analyze and inspect the changes within the inside and outside, pre-judging the future, and make scientific decisions in time, grasp development opportunities to become the market just need Insight and analysis industries that can fully excavate data value have also ushered in new opportunities.

In this context, the establishment of the alliance is necessary and timelyThe "Big Data National Team" such as the people’s data is the development standard, the rules, and the rules, also BCG, Kaid, Yiposo, Fosun International, Source Capital, CITIC Construction, China International E-Commerce Co., Ltd., etc. The top international and top intelligence tank organizations have been added.

Why do you serve different industries? The intelligence organizations of different business sessions in the same industry will gather in the same league?

I do this to this: Because today’s business is facing a systematic problem, it is more expected to be a systemic solution given by each server to integrate their own professional advantages.

Due to the high complexity of business operations, in the past 100 years of modern enterprise development, all aspects of the production and operation of the company have been derived from the division of the wiskin organization, providing professional services from different fields, which is our common sense. Party B, and the company being served is called Party A.

Any problem is often clear, and there will be answers. For example, enterprises need to develop a macro development trend, formulate strategic blueprints, change organization mode, to find management consulting agencies; need to make mergers and acquisitions, investment and other capital activities, requires the help of venture capital and brokerage institutions; Before developing new products, you want to know the local market or the latest consumer characteristics and trend. Market research institutions are not bilateral choices; as for the product to start investing in the market to carry out a lot of marketing activities, there is a large number of creativity and media talents. When the advertisement agent is a big boxing, it is a large number of professional and managed talents.

During the process of migration from the traditional economy, Party A will not have a fixed solution in most cases, but a new, subversion, which also proposed New requirements and challenges. They were born because Party A resolved problems, and now it will be reborn due to the new issues proposed by Party A.

The more subversive change, the more you need professional people in different fields, the new dealing. The establishment of the counting research alliance is like a top consultation in the medical platform. In the face of the problem of incurable diseases, the alliance members are like the best attending physicians in each department, from different professional perspectives to diagnose pulses, and propose the most effective and most authoritative treatment.

How to realize a win-win situation for the alliance, just as Wang Xing said in the round table discussion of the summit: "Everyone is a real ecology party in the calculation of the study alliance.The eco side has to win a common, to contribute to some of the most distinctive, most important professional capabilities.We really need (counting research alliance) platforms, as well as ecological partners to create a win-win situation.Only an ecology is only a union, only the symbiosis can truly long-termism."

Director of the Institute of CITIC Jianota, Managing Director General Managing Wu Chao believed: "Although everyone talks different languages, considering their most urgent things, can provide a relatively universal production tool on the (alliance) platform, everyone You can come here to create some of the available applications. We count the establishment of the alliance hopes to bring you some new inspiration in the era of rapid changes, and eventually create some consensus. If you can create some win-win, Perfect. "

Industry leaders’ assignment: new research, new opportunities, new prosperity

To provide a systematic diagnosis and solution for the brand, the establishment of the counting of the alliance must face the first major problem in the industry: insight distortion. In this regard, the solution given by the Alliance is to play the professional advantages of alliance members, gather quality research resources.

First, as a consumption trend of consumption trend in the huge number of engines,Huge amountRelying on strong products and analysis advantages, it has been working with more than 60 professional institutions, and has conducted deep research on more than 20 key industries and more than 1,000 brands. Perfect system to "vane insight".

Alliance members come from international and local top thinkulecience, which is both familiar with the Chinese market, but also have a global field of vision, which not only has a macro-trend of various countries and regions, and the precision of the consumption trend, but also has strong knowledge assets and talents. Assets – Decades to serve the industry Know-how to accumulate domestic and foreign brands, as well as a large number of outstanding professional analysts and researchers.

Members co-constructed high-quality research resources, including but not limited to: high-quality one-hand research materials, efficient, convenient, easy-to-use insights, innovationResearch methodsScience, depthIndustry research model, Loudspread(Authoritative Experts and Wisdom Books, Authoritative Reports Joint Publishing, etc.). Based on high quality research resources, we can jointly explore trend research, focus on important topics construction research models and solutions, and truly help brand owners to grasp digital economic opportunities.

Any emerging industry has been accompanied by a large number of professional talents. Prior to this, there must be a professional, highly self-disciplined industry association, stand up from the industry chaos, and actively assume the responsibility of the industry’s high-quality development, establishing the industry development standards, and building new development Order, for the members of the association to achieve new opportunities, promote the development of the industry to achieve new prosperity.

It is now facing the flourishing of digital civilization, the establishment of the counting of the alliance is like the past 100 years of industrial civilization, and the CPAs in the CPAs, the US Investment Management and Research Association in the US Investment Management and Research Association to Chartered Finance Analytics (CFA) .

At present, in addition to the members of the organization, the Alliance also opened recruitment to individual analysts, promoting the indoor and research process of insights and analyzing industries, and mitigating the contradiction between industry talent supply and demand. For example, help your personal IP to create, better business chances (identity certification system, training courses, traffic support), etc.

In the future, the Alliance will also actively build industry norms, actively organize the development of exchange interactive activities such as Salon / Seminar, and the implementation of a perfect industry development system, advocate self-discipline and professionalism, and promote industry prosperity.

When the order is standardized, self-disciplined, professional, and authoritative will promote the benign development of the industry, and the multi-business cooperation opportunities will naturally gather.

Future competition is the competition of ecological bodies

In this business ecology today, the parties are no longer a simple Party B, but complex symbiotic relationship.

Everything we see today is the beginning of a new era, and a great journey of human society from agricultural civilization to industrial civilization to digital civilization. The digital wave is from the Internet, and gradually began to spread in the whole industry.What we face is not a simple traditional industry upgrade, but a big revolution in business paradigm..

In this new competition, competition is not only a competition between a single company, or even the competition for the value chain in the industry, because the border of the industry may be broken, the high-dimensional attack of the new species Not uncommon, just like the Internet media platform to traditional media organizations, smartphones in traditional mobile phones, and smart cars that are happening to traditional cars.The commercial competition in the Internet age is often intended to interleave, and the ecological competition is integrated.

Faced with different backgrounds and different consumers, the company’s strategy naturally changes. In the context of data into the fifth largest production factor, companies need more quality analysis insights to conduct scientific precision decisions, reduce future uncertainty, and it is better to be more accurate, in order to see more, farther.

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Edit: Opening

Director: Shen Shuai