Double twelve phones worth buying? Smart people will choose these

First paragraph: Red rice K40

This mobile phone double eleven is very hot, there are many people who have not grabbed it, and they don’t miss it again. This phone is equipped with the Snapdragon 870 processor, with 120 Hz refresh rate, and AMOLED screen, which uses Corning’s five-generation gorilla glass screen. The camera has a front 20 million pixel + rear 48 megapixel +8 million long focal microspace lens + 5 million pixels. There are 4520 mAh batteries + 33W fast charge. Supports NFC functions and infrared features. Overall, it is still very good, it can be said that it is the cheapest mobile phone for 370 processors. At present, 6 + 128g reference price is 1799 yuan. It is estimated that double twelve will fall.

Second article: iqoo neo5

This phone is also a hot-selling item of double eleven. The pattern is equipped with the Snapdragon 870 processor, but it has a separate display chip. This is why so many people choose it. There is 120 Hz refresh rate and full-coverage cold cooling system, with AMOLD competitive screen. Front 16 megapixel + rear 48 million pixel main photo +13 million pixel wide-angle lens +2 million pixel black and white cameras. 4400 mAh battery + 66W fast charge in the battery, 30 minutes can be full, and the battery life is very good. Support NFC function and screen fingerprint unlock. At present, 8 + 128g price is 2438 yuan. Double 12 estimates are around 2200 yuan.

Section 3: Red rice 9a

This mobile phone sales is the third place in this year, 8 + 128G less than 900 yuan can be bought, there is a top 5 million AI beauty camera and 13 million HD main photos. The 3D surface fuselage adds a high level. There are also 5000 mAh batteries and infrared features. The appearance is also very nice. Very suitable for useless elders, give yourself a backup machine. And during the double twelve will fall.

Quaternary: Glory 50PRO

This phone is very popular, and the double 12 will definitely fall. If you like to buy Huawei, it is also recommended to buy glory 60, double twelve before it will be officially sold. Glory 50PRO can also be purchased, it has a 6.72-inch OLED superclapp, 120Hz screen refresh rate + 360 Hz screen harness rate. There is a front 32 megapixel high-definition lens + 12 million VLOG video lens, the back is 100 million pixel super clear lens + 8 million wide-angle lens + 2 million macro lens + 200 million deep lens, the camera ability is still very good. There are 4000 mAh batteries +1 million super fast charge in the battery, 25 minutes can be full. Supports NFC features and screen fingerprint unlocks. At present, the price is 8 + 128G in 3199 yuan, and the double 12 estimation will drop to around 3,000 yuan.

Article 5: OPPO Reno7 Pro

This mobile phone is a mobile phone that has recently been put on the shelves. All aspects are very good, and the double 12-one price reduction must have a lot of people to buy. It is equipped with the Tianzhu 1200-Max processor, AMOLED screen, and the camera has a top 32 million pixel lens + rear 50 million pixel main photo +8 million wide-angle lens + 2 million macro lenses. There are 4500 mAh batteries and 65W super fast charge. The appearance is really very nice, and the details of all aspects are very good. At present, 8 + 256G reference prices are 3639 yuan, and the double 12 estimates will drop to around 3,400 yuan.

Tea packaging design company analysis to replace the advantages and disadvantages of packaging color?

That color makes your product in the mall. After the goods arrive, the buyer will tear open the transport envelope or cardboard box, and they will first see the inside of the goods. Color is part of the brand, which tells what you are suitable for your product, and what buyers can get from it.

When you consider changing the color on the package, you need to consider a lot of things. Changing the color scheme may be your product needs to attract new or more users. It is also possible to destroy everything you have established so far. Even a tiny color change will greatly change the public to your brand.

Now we have to make it simple. Based on the following guidelines, a list of advantages and disadvantages is established to see if you change the packaging color in the future. Think about how long your brand, it is now like, the photo of the photo, competitors’ packaging color, and the reasons behind the change. These two factors will determine if you should take action.

Packaging design can contact @ 元化 design, free design recommendations and various industrial packaging design references.

When can you change the packaging color?

No matter how you choose the original color of the packaging, you need a lot to consider.

Perhaps you have designed a perfect super-target audience packaging with color psychology. Or you ask your friends how they look. Perhaps you have chosen a color scheme that is very important to you. Maybe you just have to choose a color at all.

But since you are considering changing your packaging, please remember that you are not creating new things. You are tampering with something.

First ask why you should consider changing.

Will you launch a new product? Or will you separate a product and other products you sell? Perhaps this product should be able to attract users different from you already established.

Do you want to delete some content? Changes in your industry or arguments related to your brand may prompt you to redesign the way you have a product.

Is your company merged with another company? You need a way to integrate these two brands, and you will not lose your identity.

Does your brand present your initiality? That’s it. Smart entrepreneurs will choose their own products according to their own market.

Are you ready to update? If you have already existed for a long time, your packaging may belong to another era. Sometimes, color and patterns will appear at a certain point in time. Imagine the iconic design of the 90s paper cup. For a certain day, now popular things will be eliminated like Solo Jazz Cup.

Your most important job is to ensure that changes are not random. You are changing the consumer view of your brand, so if you want to turn your packaging into blue, you need to have a better reason to "because I like blue".

Replace the benefits of packaging colors

Can attract new audience.

The color you choose will affect the feelings and ideas of the audience to your product. Watch them as target objects and why they have to do this.

Your product and its pure white packaging, attract consumers in a simple, clean beauty. You want to emphasize your company’s commitment to sustainable development, consider adding green elements in your packaging. This will attract young, pay attention to environmentally friendly consumers, they will pay attention to the ingredients of the products they purchased.

Please explain that you want to attract who join your brand and as accurate as possible. You are young, paying attention to environmentally friendly consumers may also have political progress and like to go outdoors. When you create a new palette of the package, you need to consider some factors now.

You can go to the old meaning.

Color has a high-end product that connotes customers want black packaging. As we said, green is representative, "Hey, we are environmentally friendly! Both people’s things usually use cold tones, while girls’ things are usually packaged with warm colors.

Perhaps at the beginning of your company, you are specializing in women’s products, but now you have products that are suitable for different genders. Your original pink packaging is no longer suitable for your company, so you need to use a more neutral color.

Consider the color change you want to display in the new package. Orange color and other bright colors show an exciting, interesting new role. Add black or purple to the packaging palette, indicating that you have become high-end products.

You will adapt to the current trend.

The color scheme will not exist forever. If you don’t have a very simple palette, it seems that something looks good 10 years ago. Sometimes, this situation will even occur in monochrome design. Imagine mud, avocado 70s, or neon lights in the 1980s, in a specific era, use it to match the color. Think about how to be defined in the 1990s, neutral, blue tones and minimalist designs.

Changing the packaging color is to adapt to the changes in the times and tastes, reshape part of the brand. And don’t use the fashion trend to reuse the package without updating the package. They can, but you don’t know which trend will return, when to return, and how to return. You can’t make your brand becomes dull during this time.

So I want to combine your brand goals and today’s palette. PANTONE annual color is a good start. From a short term, a wide popular color may work, although it will return you to the original position later. If you want to change the color of the packaging to update the brand, then you will go out.

Change the packaging color is unfavorable.

Your product has not been recognized.

If your product is known for its brown box, don’t turn over a blue box overnight.

For consumers, it seems that the change will make people confused, and it will impair your image. Even if your trademark will still appear on the package after you change the packaging, your unique color design can also tell your product existence. You need to do this when your product is close to the competitorship product.

Minimalistic packaging design retains similar colors, but they have lost opportunities for them to stand out in the store.

Your color is too similar to other companies’ colors.

There are too many colors there. Different combinations of nature, color and color, make it easier for you to find your own unique, but create a color palette that is suitable for your brand is too similar to other companies.

After determining the new color, ask yourself two questions:

How do your competitors pack their products?

Is the combination you consider by other companies?

This is not a problem, if another company using the palette is small, in a completely different industry. But if you want a national brand’s iconic color, then choose a different palette so you will not look like imitating them or wants to be this brand. For example, select pink, orange and white palette will make your package

Regeneration brand is very expensive.

Designers spend money research is spending money. The brand is not cheap.

That doesn’t mean that you should not change the color of the package, but you have to consider changes in investment conditions. If your research finds that the color does not affect your profit, don’t change the packaging color during this time. If a large-scale redesign is too high, it is not possible to bring a valuable return, then find a smaller and cheap update method.

Changing the packaging color is always risky, but it should be able to be calculated. Spotify has considered more than 5,000 greens before choosing a perfect hue for its new logo.

As long as the color is changed, it is easy.

Change the package after the merger, which may be the most effective way to keep your identity and integrate it with other identity. When Google acquired Motorola, Motorola changed its own logo to Google’s new positioning.

If you want to maintain a specific market, you want to make your packaging more new, you can consider keeping your color scheme, but only keeps brightness and color. Even a small change can make your picture more bold, soft, or more modern, and will not deviate from the style you have established. Try to use the dark color you have used to see what is different after your packaging appearance is different.

From the "People – Ship – Field" three-dimensional comparison e-commerce, what is the community group purchase?

Putting the community group purchase as a channel change of Internet e-commerce, based on the "People – Shop – Field" E-commerce Research Framework and look at the community group purchase, analyzes the stage in the retail process, and analyzes the three major indicators affecting market size. "Number of users – purchase frequency – guest price", explore the current future development trend of the industry.

Source / CRE Securities

Author / Liu Xin

01

people

The user’s further sinking

Seeking double elevation for retail rates and conversion rates

From the element of "people", the initial development of traditional e-commerce develops is the bonus of users. As the number of users close to the ceiling, the subject is more in the subject, and the user’s retaining and consumption transfer.

1. Traditional electricity supplier What has changed?

Traditional integrated e-commerce has met the basic online shopping needs of online users.

With the gradual maturity of the development of the e-commerce industry, from the traditional retail channel to a variety of Internet retail coexistence, the number of online shopping population has increased, and the total amount of active users is constantly expanding.

From the user online shopping related data, as of June 2021, my country’s online shopping users had reached 812 million, and online shopping users were 23% in the 14-year compound growth rate between 2007 to 2020.

In June 2021, the penetration rate of online users was increased to 80.34%, and the penetration was basically stable. Online shopping has become a general, fast, efficient, unsabricated consumption method.

At the same time, we also see that the growth rate of per capita online shopping scale will slow down year by year, and the e-commerce industry needs further breakthroughs.

2. Community optimize buy what?

The community group purchase further activated the penetration of the sinking market line.

From a user point of view, compared to traditional comprehensive e-commerce, community group purchase can cover more sinking markets, so that they enjoy the dividend of the Internet 3.0.

If you say, the rise of more rises benefits from the victory of "sinking users", the community group purchase is the further penetration of the sinking market in the stock era. Community group purchases and spelling more users are similar, but they have different.

The number of users in the community group purchase in the three-wire and three wires is 70%, and the users of the three-wire and three-wire under the three-wire and third wires below is about 60%. my country’s total population is approximately 68% in the three-wire and third lines. In the distribution of online shopping users, only 34% of the three lines and three lines.

Description and spelling compared to a lot of community group purchases to the sinking market.

3. The future that the future can break through "people" is?

We have obtained in the analysis of the previous article, there are two factors affecting "people", one is the traffic input to the platform with the scene, further keeping a platform for the platform, the user’s ceiling is restricted by "goods"; The user’s transformation is also the impact of the platform "goods" by paying conversion to platform.

Based on this, we believe that community group purchase can be broken through two aspects:

(1) From the traffic to the user, the remaining rate is further improved

According to the "China Shopping Veter Report" released by the Kaid Consumers Index, the penetration rate of community group purchases in the first quarter of this year is 27%. There is still a lot of rising space compared to 79% of my country’s online shopping residents.

As the core owner of the traffic resource, the head Internet company has a stronger external traffic import ability, which has a natural advantage on the user’s attraction, which can also be used as a second reason for the explanation of the small platforms. The first reason is that the community group purchase has a huge demand for funds, and the financial platform is insufficient, and there is a certain inevitability in the long run).

From the space, the upper limit of the electric business industry is the whole of China’s netizens, the difference between the size of online shopping users and netizens is the potential new increase of traffic pools to user pool, and the number of users of the community group purchase more than traditional e-commerce platform With a large lifting space, of course, based on the previous discussion, the number of the number of ceiling is subject to the type of goods. In addition, the WeChat applet is a high-frequency entrance, and the implementation of interconnection interoperability will further contribute to the community group purchase.

(2) From the user to pay buyers, the conversion rate is further improved

The promotion of conversion determines the number of buyers who truly pay at the platform. Community group purchase with novel and explosive drainage, the limitations of categories have caused user portraits.

On the one hand, the user ceilings are limited; on the other hand, the categories are insufficient to affect the purchase frequency, which in turn affects the transformation of the user to the buyer.

In 2020, the growth rate of rural social retail sales was -3.2%, and the growth rate of rural community is negative. The growth rate of online retail sales is positive, indicating that there is a strong demand for online consumption in rural areas in my country. With the consumer online consumption habits and viscosity, the consumption demand in the sinking market will be further stimulated.

02

goods

Solved the problem of raising

The improvement of multi-product line rate is key

1. Traditional electricity supplier What has changed?

Traditional e-commerce promotes the linearization of clothing, 3C, fast food, beauty, etc.Different product products have significant differences in the penetration of different channels due to different product characteristics, and traditional comprehensive e-commerce has enhanced the online level of clothing, 3C, fast food, beauty, etc. Higher level.

From three major comprehensive e-commerce, Tmall products are the most abundant, with clothing box, digital appliances, etc. Bags, digital electrical appliances share the proportion to 50%, and it is relatively low compared with Tmall.

Although traditional e-commerce achieves great achievement of partial categories from online to online consumption transfer, some of the linearization rates of some kinds of lines are still insufficient. Numerous is sensitive, high consumption, consumers more attention to cost-effective, and integrated e-commerce compliance chains cannot meet the quality of novel in transportation.

Fresh products still have a large pain point in the demand of "Happy Province". The emergence of fresh e-commerce has driven the process of raising the fresh line, but the pre-position, the warehouse store is currently still there in the difficulty of sinking and the high price.

The emergence of fresh e-commerce has greatly satisfied consumers in time and quality demand, but due to high performance rates, the problem of high price is too high.

From the user properties from the front position, more concentrated in high-line cities, June 2021, 咚 buy dishes and daily prodigroups in three wires and three wires account for only 7.3% and 6.8%.

2. Community optimize buy what?

Community group purchases are a community e-commerce model that puts fresh lines and the user’s downstream. The community group purchase is made as a drainage, compared to traditional e-commerce to achieve a fresh line, and the SKU of the statistics of the community group purchase head platform, with a fresh product ratio of approximately 30-35%, including vegetables, fruits , Meat egg poultry and seafood, etc.

In contrast, the community group purchase can effectively reduce at least two circulation links while ensuring a lower price increase rate and loss rate, which can provide a product of quality and price, improve the front position. Waiting for the pain of fresh e-commerce model.

3. What is the good category that I can sell in the future "goods"?

The community group purchases will extend from all kinds of fresh products.Based on the analysis of the e-commerce research framework, "goods" creation and how much affect the purchase frequency and customer bills, although nice is high-frequency consumer goods, the passenger bill and gross profit margin are not high. Therefore, the community group purchase model, which is fresh as a drainage, is mainly expanded from all kinds of fresh products.

The Third Eye is calculated according to retail research data, the average consumption of the user community buy frequency of about 2.4 times / week, customer price is about 30 yuan.

Compared with the user community to buy the portrait is similar to a lot of fight, a lot of active buyers in 2020 to fight the consumption frequency of 49 times / year, customer price of 44 yuan, the higher the proportion of community buy fresh category, lack of richness category Since fresh are high-frequency and low-margin category, as compared with a lot of fight, consumer community buy higher frequency and lower customer price.

We believe that with the expansion and training of community buy consumer shopping viscous category, the consumer can buy the future of the community while ensuring the frequency of consumption, improve customer unit.

With the near-field community to buy electricity supplier stage model gradually mature, SKU and ceiling will significantly expand the user.

We believe that the community buy in the "goods" to further expand mainly from the category penetration and rich brand of drive: Other fresh food outside, such as drinks, milk drinks, cereals, oil, snacks, frozen food and so on, that part in the comprehensive category a lower proportion of electricity supplier channels to buy, the main sales channel is still the supermarkets, convenience stores and so on, just to be as high frequency goods, provide more cost-effective to buy the community has a certain appeal to consumers.

The category current sales channel structure, there have been more obvious changes, based GMV caliber, a community group purchase platform for the sales of the two largest categories of wine to drink milk and grain spices, monthly GMV reached 900 million and 700 million.

Articles for daily use, the product category labeled as a high frequency of consumption, the consumer shift from offline to online scene more easily, the current electricity provider channel sales accounted for only 15%, the category is not currently buy high penetration in the community platform, but the long-term penetration of larger space.

Other consumer discretionary categories, 3C, clothing, a beauty care, etc., and other electricity providers in the online consumer channel has a higher penetration rate and the demand for timeliness is not high, long-term buy penetrate the space community still needs to be investigated , if the use of C2M models, factory direct docking, is expected to seek a breakthrough in price.

03

field

Sinking market distribution chain has been restructured

Supply chain and warehouse re-start

We believe that the previous analysis of the "field" which includes a change in the physical space, innovative consumer scene, construction supply chain and warehouse distribution system, this part of the changes in the first two we do not discuss the main issues discussed in the supply chain and warehousing.

Future changes at multiple levels of "goods" category at the end of penetration and "field" (a new scene, logistics efficiency) are closely related.

Only the "field" in the supply chain and compliance system set up perfect, in order to improve the "goods" category and quantity, to further improve customer price and the number of active buyers.

1. Traditional electricity supplier What has changed?

(1) scenario: the consumption of traditional electricity supplier scene is transferred from the line to the line

In the era of Internet 3.0, between the user and the consumer network closely integrated at all levels and other basic necessities, electricity providers have changed the traditional choice of social consumption of the main consumer, the consumer has been generally accepted "line the shelves, online browsing" consumption patterns, online shopping scene has become an integral part of everyday life.

2020 new crown the impact of the epidemic, accounting for the rapid increase of online channels, irreversible changes in the minds of consumers.

(2) Supply Chain: reducing circulation upstream docking

Traditional industries and enterprises in circulation long, low efficiency and high cost.Starting from traditional B2B business demand for electricity, the Internet plays fast and efficient characteristics, raw material suppliers and buyers to conduct electronic business platform through the integration of resources, improve the consideration of their transactions, but also reduces the cost of downstream buyers.

C2M clock is a lot of fight fight factory pattern to provide consumers with cost-effective products. On the demand side through the "goods to find someone," innovation "to fight social group", "invite bargain", "help free single" and other new marketing methods, in a short time and efficient gathering of large-scale orders; the supply side of the upstream and downstream demand directly factory connected to achieve accurate "need to quotas."

C2M efficient connecting the upstream manufacturers, end users and the production of goods, shortening the supply chain to reduce distribution costs, to provide consumers with cost-effective product.

(3) cartridge with: a conventional power distribution end to provide

Join the system Express: With the rise in recent years, shared economic concepts in the field of logistics, the traditional electricity supplier logistics and distribution end of the formation of the traditional distribution model, since the question crowdsourcing distribution model and distribution model joint development of the situation.

To access as the representative of the Department of express delivery companies to join the system, the establishment of a more comprehensive network delivery model, the parcel electricity supplier by "get pieces – end distribution logistics approach to the operation of transit – transport route – – transit" in operation mode.

According to the annual report disclosure of express delivery industry leader in the pass, go to the country that has 91 transit centers, 30,000 terminal outlets, county-level city coverage of 99%. Traditional join the system Express compliance costs include delivery costs headquarters, network operating costs and delivery fee.

2. Community optimize buy what?

We explained above traditional electricity supplier in the realization of the product line has failed to break fresh category, although fresh electricity providers to achieve a line of fresh, but the front compartment positioned high consumer segments, with higher spending power, high time-sensitive, front closer to the consumer from the warehouse, fast response and specialist distribution leads to higher compliance costs.

"Head of the pre-sale system + system", the central warehouse – grid positions – Head of sinking market distribution chain has been restructured.

(1) pre-sale, to market ability to reduce inventory, reduce inventory storage costs, reduce the rate of loss of natural commodities.

(2) from mentioning, eliminating end distribution costs, reduce transportation costs corresponding artificial.

(3) flow, shorten the links increase rate reduction.

3. Future trends in the "field"?

The supply chain, farm direct mining C2M + standard products is expected to complement the channel; the storage and processing of fresh self-built warehouse and cold chain distribution problem is still the focus of investment; on the performance, the role of the head will continue to be weakened.

Community buy platform assumed the role of sales to the second issue of business, although given the optimized consumer prices increase in the rate, but in all aspects of performance still has many problems and pain points, such as vendor stability is not strong, lack SKU supply; central warehouse performance will limit consumers to buy poor quality to enhance the frequency and so on; there is standardization of the layout, number, location of the grid positions; change in the head end of the end will bring change from mentioning the way.

The future, the center will face merger or warehouse building warehouse processing two types of test, the number of center positions of influence supply efficiency and average compliance costs suppliers, warehouse construction process is to ensure low temperature conditions conducive to some of the high temperature requirements of category quality improvement.

04

Future community buy

1. Perspective electricity supplier analytical framework

We, the community buy in accordance with the framework of electronic business trend of the future "people – – goods field," the three elements of the analysis of the number of users, purchase frequency, customer price corresponding to predict, determine community buy future trends and market space .

People: According to Kay index of consumer release of "Chinese shoppers report," Community buy in the first quarter of this year on my country’s household penetration rate of 27%, in 2019 my country’s total number of households 466 700 000, corresponding to the number of households community buy 1.26 one hundred million (community consumer buy the family unit, so when calculating the number of households to scale as the number of buyers).

Under the new marketing research shows that community buy in our line, a new line, second line, third line, four-user accounting and the following cities were 2.6%, 7.4%, 13.4%, 20.3%, 56.3%, corresponding to penetration cities They were 12.7%, 15.1%, 25.6%, 22.1%, 33.2%.

For Competition lot of user structure, we assume that community buy 3.0 stage, first-tier cities subscriber penetration and fight a lot there is a 30% gap, there is a new first-tier cities 20% of the gap, there is a second-tier cities 10% of the gap and third tier cities and fight a lot basically the same, and the following four-city fight a lot of penetration beyond 10%. 2.0 and 3.0 thus corresponds to the number of households stage were 193 million and 265 million.

Goods: the current community to buy fresh, grain and oil seasoning, Hugh food, daily necessities mainly, according to The Third Eye of retail research, community buy single user at a single week frequency of 2.4 times, customer price is about 30 yuan.

Because the current user is still in the stage of mental training, subject to the restrictions of the supply chain and warehousing, due to insufficient customer price category and frequency of consumption there is still room for improvement.

Because of the positioning of the current main community buy fresh and buy relatively higher frequency of traditional electricity supplier, customer price but still a wide gap, with the goods category will expand from one hundred to date and fresh clothing and 3C category, as well as fresh and further enhance the penetration of other food, we assume that community buy 2.0 and 3.0 stages of the purchase frequency was 2.5 / 2.6 weeks / week customer price were raised to 50 yuan and 80 yuan.

Course: Current community still buy three main distribution warehouse, not yet open up the upstream supply chain, warehouse center is still self-oriented platform, the grid positions for the franchisee form, dependent on the head of the beginning of the year declined.

But currently there are still bad cold chain link behind, meat and some other categories of quality problems, resulting in poor consumer experience, while limiting the expansion of the category of goods.

In addition, the central warehouse layout results in lower procurement scale and sorting process efficiency, limit the amount can not be achieved single-diluted compliance costs.

In the long run, supply chain and logistics industry is still the focus of attention of the community to buy.

Market Size:

With the expansion of user penetration depth and goods, bringing the number of active household consumption, purchase frequency, and enhance customer price, we expect the community to buy 2.0 and market space is expected to reach 1.3 trillion.

2. category penetration perspective

Further, based on our category penetration perspective on the judgment inspection. We believe that the main achievement of community buy 1.0 stage fresh, Hugh food, grain and oil seasoning alternative channels.

Medium and long term, clear day one hundred other categories have high penetration space; in the long run, a beauty care, 3C, clothing are expected to buy grafted to the community platform, has a certain impact on the traditional electricity supplier channels, long-term market space is expected to reach 224 million.

Finally, escape the business logic itself, we want to think of the Internet today, what his nature and value in the end is?

Efficiency improvements (such as changing the way retail), rich scene (social entertainment changes the way), all these and so are essentially achieve a Pareto improvement.

Internet companies maximize the value of time should be more from the "new requirements" set out in itself, profit by optimizing the efficiency and profitability rather than by other aspects of the industry chain profit squeeze.

If we say that the industry is consumer demand-oriented supply matches demand; cycle industry is supply-oriented, demand supply decisions.

Then the development of the Internet is undoubtedly the creation of new demand, we mentioned in the first part of 2003, Taobao to make online shopping possible, greatly promoted the rate of online apparel category;

2004 Jingdong to achieve a line rate of 3C category; in 2014 the US group and hungry to help people realize what a stay at home to enjoy the food may be;

2015 appears to fight a lot, so that consumers face manufacturers, not only to promote the rapid expansion of the size of the user’s electricity supplier industry, while allowing market sank to enjoy the convenience and benefits brought about by the electricity supplier;

In 2020, fresh electricity supplier in the rapid development of catalytic epidemic solve the problem of fresh category online rates. When the community buy emerge, perhaps new hopes people see, our market sinking huge crowd (people), and scattered agricultural species complex (cargo), the higher the performance aspects of the complexity of the (field).

Customers will be an unprecedented community infrastructure dividends, realized more than forty thousand villages and towns nationwide next day in the village of commercial activities, we expect the Internet to agriculture-depth gene from the sales side to side effects of the production, but also look forward to the Internet and play thinking on agriculture depth rewritten.

Source / CRE Securities

Author / Liu Xin

Don’t understand the development of business intelligence at home and abroad? It is coming to the era of domestic BI software.

Recently, friends from some companies are discussing the most, how to buy BI products, they feel that foreign Bi products have developed so long, and the technology is certainly mature, but the development of domestic business intelligence software is very fierce, domestic BI should be more advantageous for localized enterprises, do not know how to choose foreign BI or domestic BI?

We know that Gartner first proposes the concept of bi business intelligence in 1996. At the beginning of the development of business intelligence, only technical skilled IT people will use data analysis tools, most of the business people cannot be used. In particular, financial staff spend a lot of time for many times a day, often requires a lot of time and effort, leading to the speed of data analysis, far from the speed of business development, and cannot provide timely and effective support for decision-making.

The first batch of BI was born in the 1980s, the European and American markets in the 1990s, such as MicroStrategy, Cognos, QlikView, etc. have a high visibility in the world.

In 2007, the Bi market ushered in heavy news: SAP acquisition bo, IBM acquisition Cognos, Oracle acquisition HyperionsSolutions. Later, Bi manufacturers began to divide them: a class of comprehensive BI service providers, such as IBM, Oracle, SAP, etc .; the other is independent professional manufacturers, such as Qlik, Tableau, etc.

Since 2010, the shortcomings of traditional BI have gradually exposed, and a battle in the Bi market has set off a unveiled voice. With the development of BI, QlikView and Tableau gradually occupy the traditional BI three giants market share.

As we all know, China’s local commercial intelligence sprouts is over the time of the century, and in the early stage, Guangzhou Fei Nit is the financial and government departments. At that time, manufacturers in SAP, IBM, Cognos were still occupied by most market share.

By 2011, the self-service BI boom began, and the domestic BI manufacturers were emerging as the rain, and the self-service analysis BI began to vigorously develop. At the same time, with the rapid development of the Internet, under traffic, capital, etc., domestic small and medium-sized enterprises have also begun to have a more extensive and in-depth of BI, and the domestic commercial intelligent track ushered in the first round of industry washing. Card. Somitt software was also established in 2011, based on rich experiences originally accumulated on the domestic BI track, and then stood out in numerous BI vendors, and then entered the rapid growth stage.

In 2016, BI development gradually moved towards the intelligent phase. The wide application of natural language, machine learning and artificial intelligence technology makes the development of AI + BI a trend. Especially after the emergence of the epidemic in 2020, smart BI ushered in major era, and domestic BI vendors have already extended the tentacles to the intelligent BI field. In 2017, SmartBi issued Natural Language Analysis Functions NLA, realizing the first "integration" of AI and BI, users can interact through smart wheat, letdata analysisMore intelligence, simpler. In 2021, Somitt software adheres to product innovation and technological innovation, and continuously increase research and development investment, and has also obtained natural language analysis.

At present, we can also see from the domestic BI market, more and more companies are willing to choose and believe in domestic BI software, domestic business intelligence has indeed rising.

Domestic BI softwareThe rise is not to say in all respects, and foreign BI is more mature in technology. But based on China’s large market environment, domestic companies choose domestic BI tools to be better choice. In the future, what is the development direction of domestic BI software? This is a question worth thinking. Xiaobian believes that there will be more and more companies and employees to go deep into the ability of BI, then we should think about the future direction of the BI, in order to go farther. So, how do you think Bi’s future?

Individual car transport to achieve the lowest cost, cloud drive grapefruit freight vehicle logistics modern wisdom with AI

Intelligent ongoing transformation of traditional industries, the shipping industry, especially the development of intelligence in the field of vehicle logistics is still early.

Specifically, vehicle logistics field current lower overall level of trust, both ends of the dispersion of supply and demand is high, difficult to enhance efficiency, high cost and pricing opaque markets such as widespread pain points, need to intervene with the penetration of digital means.

According to the prospectus disclosure of full help group, in 2020 China car freight market size of about 3.76 trillion yuan, and vehicle logistics industry completed a total of intercity transportation orders of about 997 million, the market size is very impressive. This also meansArtificial intelligence, big data technology vehicle logistics reform drive has enough space for development.

Entrepreneurship recent state contact "cloud grapefruit freight" roots in logistics and transport industry, has erected a new generation of digital vehicle logistics management system, to provide one-stop transportation services for the owner of the cargo terminal at the end of the car by the scheduling algorithm, path planning algorithms to provide efficient and cost optimal combination of orders and route planning for the owners.

At present, the company has developed to B2 round, won from BlueRun, Tencent investment, tens of millions of dollars financing Pentatomic capital, tripods and investment, joy and capital letter and a number of venture capital institutions days, many of the old shareholders continuous investment rounds.

As a set of logistics and transportation technology-enabled in an enterprise,Starting point cloud grapefruit shipments to solve the problem within the logistics industry volumeTo help cargo fleet, lowering the efficiency of individual owners in the plight of the intense competition in the industry to maintain a certain profit margin.

As one of the most intuitive example, in 2021, the annual income level of domestic individual drivers compared with last year dropped by nearly 40 percent, and even lower compared to a decade ago, the entire population of great pressure to survive.

Cloud grapefruit freight founder & CEO Zhou Jilong said: "Cloud technology from grapefruit freight started, hoping to help the freight transport industry practitioners who improve this dilemma has been achievedSingle average net increase operating efficiency of the vehicle and 60% -70%. "

Specific solutions, cloud grapefruit freight was first established with standardized pricing, the ability to send a single self-employed capacity,Erected "AI-driven intelligence team". The adoption of flexible distributed cloud computing architecture for large-scale data analysis in real time, using intelligent real-time scheduling, dynamic bidding strategy, Shortest Path and many other key technologies, will transport the whole process of digitization.

Logistics for loading a typical scene, path planning, vehicle scheduling and other issues, grapefruit cloud freight also developed a multi-fusion algorithms, machine learning, and operations research support "smart logistics center of the brain," can help drivers plan in the actual scene They may face the national highway and winding road selection, gas stations and other selection strategy.

Up to now, the cost of a single cloud-km circuit grapefruit freight import car, the monthly number of valid travel mileage and so on a number of parameters significantly better than skilled individual vehicle level.

After the "AI-driven wisdom of the team" business maturity, cloud grapefruit freight capacity by social organizations to establish a logistics service platform, the ability of the algorithm to enhance the efficiency of the drive assigned to give both ends of Logistics market.

At the supply end,Cloud grapefruit has connected hundreds of thousands of individual vehicles, Led by technology trade transportation, and use the "lowest transport costs between any two points," the decision algorithm enabling the individual owners; the demand side, the cloud grapefruit are all kinds of self-development of algorithms and tools package, to form a standard module and Foreign open to help logistics companies to improve efficiency in terms of cost savings drop, vehicle management, financial management, and further the development of logistics business.

Cloud grapefruit freight team, said: "The essence of the logistics industry is to go on time and space, in fact, intelligent transformation of the vehicle in time to fight, we are in the middle of the stitching down time, let’s try to spend less time parked vehicle, and more Take the time to run on the road. before the cloud grapefruit incoming cargo, the car industry may be 60% of the time parked 40% of the time in transit, and we have now put this ratio upside down. "

It is understood that cloud grapefruit existing freight orders rose five times over the past three months, a larger number of users increases, the cloud platform touch of grapefruit freight drivers have hundreds of thousands of individuals, the owner of the enterprise nearly thousand, from social vehicles the business accounted for a larger proportion of revenue.

The company is now the main business model is to charge a commission to the owner, the next plan to open up more business-like way.

In terms of the team, grapefruit cloud freight existing staff of 300 people, including a larger proportion of R & D and strategy team, the company’s core team members come from Peking University, Zurich Federal Institute of Technology, Sichuan University and other famous universities at home and abroad, has served on McKinsey, gold and other enterprises.

From the general direction point of view, cloud grapefruit freight do is intelligent transformation of traditional industries, currently serves upgrade the stock market, the future incremental mainly from two aspects: First, there will be what percentage of logistics scene turned intelligent, Second, the process of turning the stock in intelligence, improved efficiency will also bring incremental benefits to society as a whole.

Zhou Jilong said: "China’s road transport market increment can be expected, intensive, standardization, a clear trend has been well received intelligence of the national strategic level attention, and new infrastructure with two-cycle strategy also promote the development of ‘artificial intelligence + logistics’ of cloud grapefruit freight picked the right track, but also the long-term roots in this circuit. "

Future, cloud grapefruit freight will continue to strengthen product development capabilities and subscriber growth, and strive to order volume, the number of owners and the owner of the connection and then lifted up an order of magnitude. The company will also continue to enhance the ability of algorithms and sensors detect the level of the supply density, density of the order when the platform reaches a certain level, we will consider the incoming carpool track.

IPL 2021: Knights make Capital gains

Five dot balls brought about a well-set Shubman Gill’s dismissal and a wicket-maiden for Kagiso Rabada. Then, Ravichandran Ashwin made one hang a bit more in the air and spin away to settle the score with Eoin Morgan. The two had got into a heated exchange after Ashwin was dismissed during the Delhi Capitals innings. The latter bellowed a ‘come on’ in the Kolkata Knight Riders captain’s face after getting his man.

KKR’s run rate suddenly slipped below six runs per over, but chasing 128 for victory they basically needed two good overs from thereon. Nitish Rana hit two sixes in a Lalit Yadav over and although the excellent Avesh Khan (3/13) saw off Dinesh Karthik, Sunil Narine laid into Rabada with two sixes and a four to take his team to a three-wicket victory, which consolidated KKR’s position in the top four.

Rishabh Pant’s bowling selections – not using Anrich Nortje’s pace straightaway against Narine and using up his spinners early – was questionable. At the same time, the DC skipper didn’t have enough runs to defend.

The Sharjah sticky dog, or sandy-dog based on one’s preference, was an antidote to DC’s cricketing style. The ball never came on to the bat and the slowness of the pitch took the sting out of their fast bowlers.

The Powerplay was the key for DC to build the platform for a big total. Without Prithvi Shaw, out injured, they missed aggression upfront. Steve Smith’s conventional cricket held up one end, but it didn’t put the KKR bowlers under much pressure. Shreyas Iyer could have raised the tempo, but Narine had reserved a beauty for him.

RCB vs MI: Virat Kohli goes past 10,000 T20 runs

Virat Kohli on Sunday reached a coveted milestone of 10,000-run mark in all forms of T20 cricket (international, domestic and franchise) during Royal Challengers Bangalore’s IPL match against Mumbai Indians at the Dubai International Stadium.

Playing in his 314th T20 contest, Kohli pulled his India team-mate Jasprit Bumrah for a six to get the milestone in the fourth over after RCB were sent in to bat.

Kohli, who is set to step down from RCB captaincy at the end of this season, had come into the match 13 short of 10,000 runs.

The 32-year-old has played 298 innings before Sunday’s match and has scored runs at an average of 41.61 with the help of five hundreds and 73 fifties. His highest individual score was 113. His career strike-rate has been an impressive 134 plus.

Building more inclusive, welcoming schools for LGBTQ+ children

Earlier this month, while speaking at the Shiksha Parv conclave, the prime minister emphasised the need for inclusive and equitable education. In the same week, the Kerala High Court brought attention to medical textbooks that described non-binary gender identities as “offensive perversions” and “mental disorders”. This had continued despite Kerala becoming the first state to adopt a transgender policy six years ago. A similar concern over “queerphobia” in medical education was raised by the Madras HC earlier this year.

Japan PM Suga to back vaccine minister Kono in LDP leadership race

Outgoing Prime Minister Yoshihide Suga will back the popular minister in charge of Japan’s vaccination rollout, Taro Kono, for the Liberal Democratic Party’s (LDP) leadership race this month, broadcaster Nippon News Network reported on Saturday.

The leader of the ruling party will replace Suga as prime minister.Suga announced on Friday that he would not run in a party leadership contest slated for Sept. 29, meaning he will also be replaced as prime minister.

Suga, who is expected to stay on until his successor is chosen in the party election, had a medical checkup on Saturday but there was nothing wrong with his health, the Kyodo news agency said, citing unidentified people around him.

Hours after Suga’s announcement, broadcaster TBS reported, without citing sources, that Kono intended to run in the leadership race.

But Kono stopped short of declaring his candidacy, telling reporters that he wanted to consult party colleagues first.

A former foreign and defence minister, Kono, 58, is popular among young voters after building support through Twitter, where he has 2.3 million followers – a rarity in Japanese politics, which is dominated by older men less adept with social media.

Former foreign minister Fumio Kishida has already thrown his hat in the ring, while several others have voiced interest in running in the race.

Kishida said on Saturday he would leave a national sales tax at its 10% rate if elected as premier, reiterating that he would fund a new economic package worth tens of trillion yen by issuing more government bonds.

“I’m not thinking of touching the sales tax for the time being,” Kishida told a Nippon News Network programme.

“We then must consider Japan’s finances from the standpoint of how to make use of the fruit of economic growth.”

Japan had six prime ministers in as many years before Suga’s predecessor, Shinzo Abe’s record eight-year tenure.

Teachers should be seen as as carriers of ‘emancipatory education’

Your children are not your children. They are the sons and daughters of Life’s longing for itself. — Kahlil Gibran

Is it possible for a society obsessed with brute power, stimulant nationalism and market-driven instrumental rationality to appreciate and nurture the vocation of teaching — its deep vision and creative surplus? Or, for that matter, is it possible for a society that tends to equate education primarily with the acquisition of some sort of knowledge capsules for material success to acknowledge the fact that teachers are not supposed to sell education as a “product”? When coaching centre “gurus” occupy the mental landscape of our youngsters and their anxiety-ridden parents, and the cancerous growth of fancy education shops promotes the crude discourse of utilitarian education, is it possible to see teachers as healers, communicators and wanderers? Even though on special occasions like Teacher’s Day we say all sorts of noble words about the vocation of teaching, and some teachers are awarded by the State, the fact is that as a society we are not very serious about the role of teachers as the messengers of emancipatory education.

To begin with, let us dare to be “impractical” and imagine what the vocation of teaching ought to be. Well, we might find amid ourselves a spectrum of “knowledgeable” people — experts and specialists. But then, a teacher is not just a subject expert. She teaches not merely quantum physics or medieval history; she does something more. She walks with her students as a co-traveller; she touches their souls; and as a catalyst, she helps the young learner to understand his/her uniqueness and innate possibilities. She is not a machine that merely repeats the dictates of the official curriculum; nor is she an agent of surveillance — disciplining, punishing, hierarchising and normalising her students through the ritualisation of examinations and grading. Instead, she is creative and reflexive; and it is through the nuanced art of relatedness that she activates the learner’s faith that he is unique, he need not be like someone else, he must look at the process of his inner flowering, and the artificially constructed binary of “success” and “failure” must be abandoned.

There is another important thing a teacher ought to take care of. She must realise that there are limits to teaching and sermonising; and she is not supposed to fill the mind of the learner with a heavy baggage of bookish knowledge. Instead, her primary task is to help the learner to sharpen the power of observation, the ability to think and reflect, the aesthetic sensibility, and above all, the spiritual urge to experience the glimpses of the Infinite. In other words, once these faculties are developed, one becomes a life-long learner — beyond degrees and diplomas. In fact, teaching as an act of communion, and studentship as a project of the integral development of the physical, vital, intellectual and psychic states of being, can create the ground for emancipatory education. And emancipatory education is not a mere act of “skill learning”; nor is it pure intellectualism with academic specialisation.

As a matter of fact, emancipatory education is the willingness to live meaningfully, creatively and gracefully. It is the ability to identify and debunk diverse ideologies and practices of domination and seduction — say, the cult of narcissistic personalities that reduces democracy to a ritualistic act of “electing” one’s masters, the doctrine of militaristic nationalism that manufactures the mass psychology of fear and hatred, or the neoliberal idea that to be “smart” is to be a hyper-competitive consumer driven by the promises of instant gratification through the ceaseless consumption of all sorts of material and symbolic goods. And a teacher ought to be seen as the carrier of this sort of emancipatory education that inspires the young learner to question sexism, racism, casteism, ecologically destructive developmentalism, hollow consumerism, and the life-killing practice of “productivity” that transforms potentially creative beings into mere “resources”, or spiritually impoverished and alienated robotic performers.

Yet, the irony is that we do not desire to create an environment that promotes emancipatory education, and nurtures the true spirit of the vocation of teaching. Look at the state of an average school in the country. With rote learning, poor teacher-taught ratio, pathetic infrastructure, chaotic classrooms and demotivated teachers, it is not possible to expect even the slightest trace of intellectually stimulating and ethically churning education. It is sad that ours is a society that refuses to acknowledge the worth of good schoolteachers.

Moreover, because of nepotism, corruption and trivialisation of BEd degrees, there is massive devaluation of the vocation. Likewise, while the triumphant political class has caused severe damage to some of our leading public universities, and fancy institutes of technology and management see education primarily as a training for supplying the workforce for the techno-corporate empire, teachers are becoming mere “service providers” or docile conformists. Here is a society hypnotised by the power of bureaucracy, the assertion of techno-managers and the glitz of celebrities. Not surprisingly then, it fails to realise that a society that has lost its teachers is dead.

However, those who love the vocation of teaching and continue to see its immense possibilities should not give up. After all, ours is also a society that saw the likes of Gijubhai Badheka, Rabindranath Tagore and Jiddu Krishnamurti who inspired us, and made us believe that a teacher, far from being a cog in the bureaucratic machine, carries the lamp of truth, and walks with her students as wanderers and seekers to make sense of the world they live in, and free it from what belittles man. We must celebrate this pedagogy of hope.